AfterBeforeBeforeInconsistent content that did not reflect the quality of the restaurant experience.
AfterA polished, food-led page with a consistent identity and trend-aware creative.
Calico Restaurants
A consistent social identity built to move with hospitality trends.
The goal
Calico needed to move away from inconsistent branding and build its page with the same professionalism customers experience in the restaurant.
What we did
We created an editorial food-led direction and kept the page active with professional, consistent and trend-aware content designed around the restaurant experience.
The growth, at a glance.
Instagram views
397.1K
+96.4%
growth
Instagram reach
186.9K
+90.3%
growth
Instagram interactions
7.4K
+240.8%
growth
Instagram link clicks
13K
+191.8%
growth
Instagram profile visits
16.4K
+186.8%
growth
Facebook views
216.4K
+123.5%
growth
Facebook viewers
91.6K
+75.6%
growth
Facebook interactions
1.4K
+764.1%
growth
Facebook visits
956
+47.3%
growth
Facebook follows
15
+50%
growth
Creative highlights
